A site that carries the brand, not just the information.
For companies and brands whose website is their most serious point of sale. Structure, content and design work for each other, not next to each other.
Do you recognise yourself in any of these?
Your site is more than five years old
It's awkward on a phone, it's slow, and it talks about the company you were rather than the one you are.
It looks like ten other sites in your industry
A template does the job right up until you have to stand out. Then it becomes your most expensive saving.
The site doesn't bring in enquiries
There's traffic, but nobody gets in touch. That's almost never a design problem. It's structure, and what the page actually asks the visitor to do.
You can't change a single sentence yourself
Every edit goes through someone else and waits a week, so in the end it doesn't happen at all.
What exactly you get.
Concrete, with no "and much more". If something on the list isn't for you, it leaves the scope and it leaves the price.
- Site structure and a content plan
- Design and a clickable prototype
- Build, speed and the mobile experience
- SEO foundations, metadata and structured data
- Analytics and enquiry tracking
- Editing interface and a recorded walkthrough
- Hosting, domain and email setup
The process for this service.
At every step you know what we're doing, why we're doing it and what comes next.
Intro call
30 min · no charge
We talk about what you're building, where you are now and where you're going. By the end you know whether this is work for me at all, and if it isn't, I'll tell you who to call.
Discovery and specification
We go deeper: users, processes, integrations and risks. The output is a written specification, a proposed architecture, a phase plan and a fixed proposal, along with the Project plan, the Contract and an NDA. That document is yours even if we don't work together after it.
Design and prototype
A clickable prototype before a single line of code is written. Changing your mind here costs an hour. Three weeks later it costs three weeks.
Building in weekly cycles
Every week you see the progress on a live version and tell me what's off. No three months of silence followed by a big reveal at the end.
Testing and launch
Functionality, speed, security, SEO and analytics. Handover includes every access credential, the documentation and a recorded walkthrough, so the site is yours and not mine.
After launch
We measure what works, fix what doesn't and keep building. A support package with a fixed number of hours, or work as needed, whichever suits you.
You don't have to take my word for it. Here's what is already live.
Investment
Payment runs in phases, tied to deliverables, not in full up front. Scope, deadline and price are set in the contract before anything starts.
The things people usually ask at the third meeting.
From €1,500. The final price depends on the number of pages, on who writes the copy and on whether photography is needed. You get a fixed proposal after discovery, and it holds to the end of the project.
Three to six weeks from signing. The most common reason for delay isn't the build, it's the content, so if copy and photography aren't ready we plan for that up front.
I always do the structure and the order the messages come in, because that's part of the design. For the copy itself I have people I've worked with for years, and that's a separate cost. You can write it yourself too, in which case you get a frame with a character count per section.
Yes. Every project is handed over with an editing interface and a short recorded walkthrough. You depend on me only when you decide that's the faster route.
If you need a site quickly and the budget is smaller, take rent.webica.hr, it's mine and it's good (and it's in Croatian). You come to me when your brand has to stand apart, when the structure isn't obvious and when you want someone who takes responsibility for the result.
Do you actually need something else?
If you have an idea worth doing properly, the first step is a 30 minute conversation.
No proposal and no pressure. You tell me what you're building, I ask the questions nobody has asked you yet, and by the end you know whether it's feasible, roughly what it costs and what the next step is. Whether or not we end up working together.



