WordPress was a sensible start. The plugins became a job of their own.
A theme, a pile of plugins and an update notice every week. I move your content, URLs and Google rankings to a custom website that has no plugins for anyone to update on your behalf.
Where it starts to cost. Not on day one, but as the business grows.
- Plugins
Every feature is one more plugin
Contact form, SEO, cookies, caching, backups, a slider. Each has its own author, its own update rhythm and its own idea of what counts as compatible. You update one and hope the others didn't notice.
- Security
The weakest plugin sets your security
Most WordPress vulnerabilities are not in the core but in plugins and themes. One abandoned plugin nobody has updated for a year is enough. Attacks are automated and don't pick big sites, they pick the ones running behind on patches.
- Speed
A theme that does everything loads everything
A page builder and a multipurpose theme carry code for a hundred features you don't use, and a caching plugin tries to hide it. Mobile shows it first, and Google measures it.
- Editing
An editor where things move when you touch them
You change a heading and half the page jumps. Between blocks, shortcodes and theme settings, your content is scattered across places only the person who built the site can find.
What moves and what you don't lose on the way.
- Content
Pages, posts and media come straight out of the database
I take content directly from WordPress (XML export, REST API or the database), with categories, tags, authors and images. Shortcodes and page builder leftovers get cleaned up on the way, so the new site gets your text, not the old site's debris.
- URLs
Every old URL leads to a new one
Every address Google knows goes into a table of 301 redirects, together with meta titles and descriptions. Where a URL doesn't need to change, it stays the same. The rankings the site built over years don't start from zero.
- Switchover
The old site runs until the new one is ready
I build the new site alongside, on a preview address. Once you approve it, only the DNS records change, so the switch takes minutes, not days. After that I watch Search Console so no URL is left without a destination.
Send me your website. You'll get advice and two time slots.
Enter your address and a few details. An email with advice for your platform and two open slots for a call arrives straight away, and I'll look at your site personally and get back to you.
- Advice for your platform you can act on right now, without me
- An idea of what a website could do in your line of business
- Two open slots for a 30-minute call, one click to book
Frequently asked questions
I list them first and ask what each one actually does. Some are no longer needed (caching, security and backups are covered by maintenance), some become part of the site (forms, cookies, SEO), and the rare one that needs an outside service is connected directly, with no plugin in between.
Yes, every post with its dates, categories and images. Posts that haven't had visitors in years can be merged or removed along the way, but that is your decision, not a default.
Yes, and more easily than now. The editor is built for your site: only the fields your pages have, in plain language, with no settings you have to guess at.
Not if the migration is done properly. Every old URL gets a 301 redirect, meta titles and descriptions move with it, and after the switch I watch Search Console until the index settles. A drop in traffic after a migration is a sign nobody did that work, not a consequence of the migration.
It depends on the scope and on whether a redesign comes with it. Roughly the same as a build: a website 3–6 weeks, a web shop 6–12 weeks. The exact timeline is in the proposal, before work starts.
No. You cancel the old platform only once the new site is live and we've checked that content, redirects and, for a shop, orders are all in place. Until then the old site runs as it always has.
Because migrating a five-page website and a shop with thousands of products are not the same job. After a call and a look at your site you get a fixed proposal, and that figure holds until the end of the project.
The site comes with maintenance: updates, security monitoring, daily backups and uptime monitoring. Alongside it comes SEO + AEO, so after the move the site doesn't stand still but gets found by search engines and AI models.