MCM Sistemi

The idea

Automatic fire suppression is a product nobody looks for until they need it, and by then it's too late. Domen sells FLEXdeTEC®, a system that detects and puts out a fire inside a cabinet, a server room or a machine on its own, with no power and no person involved. The idea for the site was to skip the technical catalogue and start from the consequence: "Protect your business from fire. Don't take the risk over a single spark."

The build

A dark, serious homepage with one message and one button. Immediately below it, where the system gets installed: electrical cabinets, server rooms, production plants, machinery, vehicles. In a couple of seconds a visitor recognises their own situation.

I broke the explanation of how the system works into steps rather than specifications, because the decision is often made by the owner, not the engineer. The FAQ covers questions about certification and the extinguishing agent, and client reviews sit beside them because here trust is part of the product. The call to action is the same across the whole site: a free risk assessment.

The result

• A message that starts from the risk, not from the technology.
• Applications arranged so every industry recognises itself.
• "24/7, 365 automatic protection" as an argument standing beside every part of the offer.
• A site that brings qualified enquiries instead of general questions about price.