SCM Hrvatska
Preview Live siteA B2B portal for logistics, transport and procurement: daily news, interviews and an event planner for the whole region.
- Client
- Maroje Sabljić
- Service
- B2B portal for logistics and supply chains
The idea
SCM covers supply chains, transport, logistics and procurement in central and south-eastern Europe, an audience that opens the portal in the morning looking for what's new in its niche. The tagline "The industry's connector" also describes the portal's job: connecting people who otherwise only meet at conferences.
The build
The sections follow how the trade thinks: news, transport, logistics, procurement, training, interviews, columns. The homepage is arranged for fast scanning: the most important story at the top, streams by section below it.
The event planner sits alongside the content because for this audience a conference calendar is worth as much as a news item. The newsletter and the podcast work as separate channels with their own entrances. The editorial team publishes on its own, several times a day, so everything is adapted to that rhythm.
The result
- Sections arranged by the logic of the trade, not by content type.
- A homepage that scans in a couple of seconds.
- The event planner as content equal to the news.
- An interface adapted to daily publishing.
