Refill Planet

The idea

Toni offers two things that solve the same problem: renting printers, and refilling cartridges instead of buying new ones. The argument is twofold and both halves are strong, "Save on printing and protect the environment!" The idea was that the saving should be what you see first, and the environmental case should be what confirms the decision.

The build

I split the offer into three clear directions: printer rental, cartridge refills and servicing. Each has its own page because these are different decisions: rental is a monthly cost, a refill is a one-off purchase, servicing is an urgent case.

The numbers sit where they decide things: rental from €30 a month, cartridges up to 70% cheaper than the original. The shop covers consumables, while rental and servicing go through an enquiry because the price is put together per device. The circular economy story stayed on the site, but below the offer: the buyer does the maths first and reads second.

The result

• Three directions of the offer split by the type of decision the buyer makes.
• The saving expressed as a number where the decision happens, not in the footer.
• A shop for consumables, an enquiry for rental and servicing.
• The environmental argument as confirmation of the decision, not as an introduction.