Project Experience Croatia

The idea

Nikola and Marko don't sell packages, they assemble journeys to measure, for groups of four to fifteen people. An offer like that is hard to describe with a price list. The idea for the site was to sell the feeling rather than the line items: "Forget the ordinary and keep up with exclusive, all-inclusive journeys that go beyond a vacation."

The build

The homepage leads through two main stories, the islands and the mainland, because that's where the offer divides: a private crewed catamaran, then the inland part with a host. The destinations (Lastovo, Korčula, Split, Dubrovnik, Brač) got their own pages instead of being just a list, and the exclusive events (wine tastings, intimate dinners, private parties) have a section of their own.

Photography carries the whole design, so the layout is deliberately calm: plenty of space, few elements, typography that doesn't compete with the images. An enquiry is reachable from every section, because a conversation is the first step in every booking.

The result

• A site that communicates the level of service before price is mentioned.
• Destinations and events split into separate sections: the guest chooses by what they want to experience, not by where they sleep.
• Guest reviews built in alongside the offer, not hidden on a separate page.
• In English, because the audience comes from abroad.