PaKing Hrvatska
Preview Live siteA B2B portal for the packaging industry: news, a packaging showcase and the annual PaKing FORUM.
- Client
- Maroje Sabljić
- Service
- B2B portal for the packaging industry
The idea
PaKing covers the packaging industry, a sector that in recent years has moved from a technical subject to a regulatory and strategic one, with PPWR and the pressure on sustainability. The tagline "Think outside the box" covers both: packaging design and the regulations changing it.
The build
The sections are news, people, showcase and current affairs. The showcase is central here because packaging is a visual trade: solutions are shown in a picture, not a description.
PaKing FORUM, the annual conference, got its own space inside the portal with the theme of each edition and a sign-up, instead of a separate site rebuilt from scratch every year. A newsletter with a weekly round-up holds the audience between editions.
The result
- Showcase as a visual format, suited to the trade.
- FORUM built into the portal instead of a separate site per edition.
- Regulatory subjects (PPWR, sustainability) treated as load-bearing content.
- A weekly newsletter as a standing point of contact.
