Serenity

The idea

The name carries the whole message, "Serenity, the state of being calm, peaceful, and untroubled." In a sea of charter offers competing on price and cabin count, Domagoj sells something else: a calm trip with a crew that knows which bays stay quiet. The idea for the site was that the tone should register before a guest starts comparing metres and engines.

The build

I divided the routes across three Adriatic regions: the north (Dugi otok, Lošinj, Cres, Pag, Rab), the middle (Kornati, Šibenik, Murter, Zadar, Vodice) and the south (Split, Hvar, Korčula, Vis, Brač), because a guest picks the stretch of coast first and the boat second.

A fleet of around fifteen yachts from 38 to 51 feet got an overview by cabins and length, with enough detail for the decision to be made without a phone call. Video and photography carry the homepage; the rest of the site is deliberately quiet.

The result

• Routes arranged by region rather than by boat: the guest picks the experience, not the vessel.
• A fleet easy to scan by cabins and length, with clear differences between boats.
• An FAQ covering the questions that otherwise eat the most time in correspondence.
• An enquiry reachable from every page, because a charter always ends in a conversation.