Media Kit
Preview Live siteA B2B portal for the media, marketing, PR and events industry, a weekly round-up every Friday at noon.
- Client
- Maroje Sabljić
- Service
- B2B portal for media and marketing
The idea
Media Kit covers the media, marketing, PR and events industry, an audience that lives off communication itself and is therefore the harshest judge of how content looks. The promise is concrete: "A weekly round-up of the latest news, every Friday at noon exactly."
The build
The content is split into seven sections: media, marketing, PR, events, R&D, showcase and planner. The audience divides itself by what it does, and rarely reads everything.
The showcase got special treatment: campaigns are presented visually rather than as text news items, because that's the content the portal gets opened for. The planner holds a calendar of industry events, and the newsletter is built as a product of its own with a clear promise instead of a generic "subscribe".
The result
- Seven sections that follow the industry's own divisions.
- Campaign showcase as a visual format, kept apart from the news.
- A newsletter with a concrete promise: Friday, noon.
- An interface that holds up to a daily publishing pace.
