Kontent

The idea

Kontent is a content marketing agency built on one person and her experience. In a category full of agencies that all sound the same, the difference was in the tone, hence the name of the course, "No philosophising". The idea for the site was that the tone should register immediately, before a single service is mentioned.

The build

The homepage starts from the person, not from a list of services: a photograph, a name and a sentence saying what she does. The course got its own section because it's a separate product, with a programme and a sign-up, while the services sit below it.

The tone across the whole site is conversational and direct, with no phrases that mean nothing. A section explaining what working together looks like settles the question that would otherwise eat the first call.

The result

• A site that sells the person and the approach, not a generic list of services.
• The course as a separate product with its own sign-up flow.
• A tone that fits the brand, with no philosophising, exactly as it says.

Note: The agency is currently on a break (parental leave) and the services continue through webica.hr, which the homepage says as well.