HoReCa PRO
Preview Live siteA B2B portal for hospitality, hotels and catering: news, people and events with member access.
- Client
- Maroje Sabljić
- Service
- B2B platform for hospitality and hotels
The idea
HoReCa PRO speaks to hotel and restaurant owners, chefs and caterers, "your destination for every professional in hospitality, hotels and catering". This is an audience that follows each other: who moved where, who opened what, which conference is coming.
The build
The sections track exactly that: news, events, people, products and services, current affairs, promo, planner. The "People" section isn't an add-on but one of the load-bearing ones, because staff moves in this industry are news in themselves.
The portal runs on a membership model, so login, registration and the newsletter are built into the reading flow rather than sitting off to the side. Promotional content is clearly separated from editorial, which in a B2B outlet is a question of credibility.
The result
- Sections arranged around what the industry actually follows.
- "People" as a load-bearing section, not an add-on.
- Member access built into the reading, with no obstacle in the wrong place.
- Promo clearly separated from editorial content.
