Frankopan Nekretnine

The idea

Ilica 1 isn't just office space, it's the first building of its kind put up in Zagreb, seventeen floors and seventy metres at an address everyone knows. The idea for the site was to sell exactly that: "An office at Ilica 1 is more than just a space. It's a statement." The square metres come after.

The build

The homepage stands on a photograph of the building and one sentence. The spaces are shown by floor and floor area, with enough detail for an interested party to know whether the building is in their range at all before sending an enquiry.

The location got its own section, what's within a few minutes' walk, restaurants, hotels, coffee, because with office space the surroundings are part of the offer. The building's history stands as its own part, not as decoration: 1959, the first of its kind in Zagreb. The list of existing tenants does what no description can. All of it bilingual, Croatian and English, because some tenants come from abroad.

The result

• The address and the building as the main argument, floor area as a detail.
• Spaces easy to scan by floor, with an enquiry in one step.
• Surroundings and history as part of the offer, not as extra content.
• A bilingual site for domestic and foreign tenants.