Fast Moving Retail
Preview Live siteThe site of an FMCG and retail industry conference: agenda, speakers, exhibitors and B2B matchmaking in one place.
- Client
- Maroje Sabljić
- Service
- Website for an FMCG and retail conference
The idea
FMR brings the FMCG and retail industry together for a one-day conference at the Zagreb Fair Congress Centre. The message is direct: "The meeting point of the FMCG and retail industry." The audience is decision-makers who come for two things, the content and the meetings. The site had to cover both.
The build
The homepage carries the date, the venue and one button for tickets. The agenda covers the whole day, 8:30 to 18:00, with topics the industry is actually dealing with: inflation and shifts in consumer behaviour, private label, retail media, supply chain pressure.
Speakers have profiles with their role and company, because in a B2B context that decides attendance. Exhibitors and sponsors have their own section. B2B matchmaking, the short meetings, is explained as a distinct part of the programme, because for part of the audience it's the main reason to come, not an add-on.
The result
- Date, venue and ticket on the first screen.
- An agenda by time slot, with topics framed as business problems.
- Speaker profiles with role and company.
- Matchmaking presented as part of the programme, not a side option.
