BrandNew

The idea

BrandNew is a conference and festival for young creatives, a day of talks on marketing, PR, media and events that ends with a concert and a party. The audience is young, arrives on a phone and decides fast. So the site had to do one thing: get from "what is this" to a purchased ticket without stalling.

The build

The homepage answers three questions at once, what, when and where: 27 May, Kino SC, Savska 25. Right below it stands the price, in two variants (€49 standard, €29 student), because that's the next question.

The agenda runs by time slot through the whole day, with more than twenty items. The speakers, 25+ of them, have short profiles explaining why they're worth listening to. Sponsors are kept apart from the programme. The design is deliberately loud: strong colour, large type, a tone that matches the audience.

The result

• What, when, where and how much, all on the first screen.
• An agenda by time slot instead of a list of topics.
• Ticket purchase reachable from every section.
• A visual identity that suits the audience, not a corporate standard.