B2B Global
Preview Live siteThe site of a media company behind a range of B2B portals and conferences, one roof over the whole portfolio.
- Client
- Maroje Sabljić
- Service
- Website for a media company
The idea
B2B Global stands behind a range of portals and events: SCM.hr, Ja Trgovac, Zlatna košarica, Fast Moving Retail and others. Each has its own audience and its own brand, so the parent site had to show the scale without trying to be any one of them. The message is short: "We mean business."
The build
The portfolio is laid out as a series of projects, each with one sentence saying what it does: "We inspire" for Zlatna košarica, "We connect" for SCM.hr, "We move fast" for Fast Moving Retail. Instead of a company description, the scale reads through what the company does.
The site is deliberately short and restrained: whoever comes here already knows one of the brands and is looking for context or contact details. News keeps the site alive between the bigger announcements.
The result
- A parent site that shows the scale without competing with its own brands.
- Every project with its message in a single sentence.
- A short structure suited to an audience that arrives with intent.
- In English, because of regional and international partners.
